Crafting Copy That Opens Doors to

Asia’s Elite

Connecting with Asia's Elite

Expert Chinese Copywriting for Luxury Brands (Serving Taiwan, Singapore, Hong Kong, and Mainland China)

Asia’s luxury market is a complex tapestry—woven with cultural richness and propelled by modern innovation. As a specialist in Chinese copywriting, I transform global narratives into bespoke messages that resonate with Asia’s elite consumers.

My strength lies in blending storytelling artistry with linguistic precision, ensuring your brand’s voice remains authentic while capturing the sophistication of this lucrative market.

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Hello

I'm Szu Chi Huang,

Founder of Tides & Isles Atelier / Copywriter, Creative and Brand Strategy

I craft Chinese copy that bridges cultures and elevates global brands in Asia’s luxury market.

For over a decade, I’ve refined this approach, translating brand stories into narratives that feel simultaneously familiar and aspirational.

Culinary and Spirits

Writing about culinary and spirits is less about describing flavors and more about evoking the intangible—the moments, the connections, the cultural undertones that make each taste linger in memory. My words don’t just capture; they create.

Portfolio

Design and Destination

I write about design and destination not as fixed ideas, but as evolving stories. Each space holds a purpose, and my words bring that purpose to life— merging functionality with elegance to inspire meaningful connections.

Portfolio

Luxury Living

Writing about luxury living goes beyond showcasing wealth—it’s about unveiling the unseen essence behind every detail. The artistry, the craftsmanship, and the philosophy that elevate spaces, objects, and experiences into a lifestyle worth aspiring to.

Portfolio

Our Expertise

Brand Storytelling

Creating narratives that highlight brands’ history, values, and vision

Luxury Product Copy

Crafting Persuasive Copy to Highlight Exclusivity and Artistry

Campaign Taglines

Developing memorable slogans to captivate affluent audiences.

Digital Marketing Copy

SEO-optimized content for blogs, social media, and email campaigns.

Website Copy

Designing elegant content to enhance user engagement

Hospitality & Property Copy

Crafting premium copy for hotels, resorts, and properties

Content Strategy

Thrive in Mainland China, Hong Kong, and Singapore.

Cross-Cultural Copy

Adapting messages to resonate with Chinese-speaking markets

It was a pleasure working with Sunny! She wrote a nice piece of content. I recommend her!

Nice copy writing ability, easy to communicate and collaborate with, responsible, good performance even under time pressure.

Easy to collaborate with. Professional copy writing from EN to CN!

T: +886-920-759575
M: [email protected]
L: Taiwan, Taipei